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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 3D Pink Woods Hut 895 Wall Paper Murals Wall Print Wall Wallpaper Mural AU KyraTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.3D Pioppo Foresta Parete Murale FotoCarta da parati immagine sfondo muro stampa They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.3D Piscines Arbre 1 Photo Papier Peint en Autocollant Murale Plafond Chambre Art

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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3D Piuma blue 51 Parete Murale Foto Carta da parati immagine sfondo muro stampa Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.3D Pizza Zio 44 Parete Murale Foto Carta da parati immagine sfondo muro stampa

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?3D Plaid Flower Branches Paper Wall Print Wall Decal Wall Deco Indoor Murals
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?3D Plain Stones Flowers Floor WallPaper Murals Wall Print Decal 5D AJ WALLPAPER
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

3D Plam Tree Sky 56 Wallpaper Murals Wall Print Wallpaper Mural AJ WALL AU LemonTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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3D Parete Murale Foto da parati immagine sfondo muro stampa Palazzo,Bianco Carta qzyeyk5689-Wallpaper Murals

Written by 3D Pink Sky Girl 753 Wall Paper Murals Wall Print Wall Wallpaper Mural AU Kyra on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?3D Planet universe 147 Floor WallPaper Murals Wall Print Decal 5D AJ WALLPAPER A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 3D Plant Deer 877 Wall Paper Exclusive MXY Wallpaper Mural Decal Indoor Wall AJRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.3D Plante Fleurs 46 Photo Papier Peint en Autocollant Murale Plafond Chambre Art

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.3D Platz, pink 22 Fototapeten Wandbild Fototapete Bild Tapete Familie Kinder You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 3D Plum Painting 1 WallPaper Murals Wall Print Decal Wall Deco AJ WALLPAPERYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.3D Pokemon 246 Japan Anime Wandaufkleber Vinyl Wandbilder Tapete DEIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.3D Polygonen, bluemen 77 Fototapeten Wandbild Fototapete BildTapete Familie

So how do you create a great customer service experience that puts you on the right side of these statistics?

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