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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 4 10x T5 T8 LED Tube Light 5W 9W 18W 24W Retrofit Fluorescent Bar Lamp 1 2 4FTTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.1 5 10 20Pcs E27 5W-100W LED Corn Bulb Light Spotlight Screw Head Lamp 110V They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.110X E12 E14 lamp K9 Glass LED Bulb 1505 COB 110 220V Crystal Light White Warm
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.