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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 4 10x T5 T8 LED Tube Light 5W 9W 18W 24W Retrofit Fluorescent Bar Lamp 1 2 4FTTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1 5 10 20Pcs E27 5W-100W LED Corn Bulb Light Spotlight Screw Head Lamp 110V They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.110X E12 E14 lamp K9 Glass LED Bulb 1505 COB 110 220V Crystal Light White Warm

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.10 25pcs lot T8 Tube 4ft 18W 4000K 3500K Nature Warm White MILKY LENSE LED Lamp

There are logistical and personal challenges to migrating an entire community, like:

• What if engagement totally dies?10 Container Food Storage Set BPA Free Freezer Microwave Dishwasher Safe
• What if we lose all the activity from our old community when we transition?
• What if members don’t move?10 in. x 17 in. Cutting Board Durable Maple Wood Fits Riverby Sink, Easy to Use
• What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

10 Luminus LED Edison Vintage 60 Watt Light Bulbs Candelabra E12 Soft DimmableTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

Do you have a Customer Advisory Board (CAB) or customer advisory council?10 pcs T5 1.2M 18W Integrated LED Tube Light Fluorescent Lamp 4FT 6000-6500K MY A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 10 Pk Bioluz LED MR16 LED Bulb Dimmable 7 Watt 12V AC DC 50W Halogen ReplacementRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.10 SETS 22 Oz Glass Meal Prep Containers Glass Food Storage Containers with lid

It’s time to change that. It’s time to mobilize your CAB for action.

 

In today's global economy, you're no longer competing with just the businesses in your town.10 x 15w LED GLS Light Bulb Lamp ES Screw In E27 Day Light White 100w Valu Bulbs You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 10 x 4ft F36w (36w) T8 Fluorescent Tube 835 3500K Standard White (SLI 0000578)You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.10 x 5ft F58w (58w) T8 Fluorescent Tube 840 [4000K] Cool White (GE Lighting)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

• 95% of global consumers said good customer service is an important influencer of their brand loyalty [1 10Pcs 4000K 7W Energy Saving Dusk to Dawn Auto Sensor Light Bulb LED Lamp Bulb]
• 61% have stopped doing business with a company due to poor customer service [1 10x BA15S 1156 1141 AC DC 12V-24V 5050 SMD LED Light Bulb Interior Lights Z]
• 75% of companies believe they’re customer centric, while only 30 percent of consumers agreed [Capgemini]

Clearly, there’s a major divide between perception and a hard reality.10 x Athalon 100 Watt T3 Halogen 120V Recessed Single Contact (R7s).

So how do you create a great customer service experience that puts you on the right side of these statistics?